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Our Story

The Fidacaro Group: Building Brands, Driving Revenue, Empowering People

From kitchens to sales, tech startups, and now a thriving company, Michael Fidacaro's journey has been driven by a singular purpose: to empower businesses and individuals to achieve extraordinary success. The Fidacaro Group is the embodiment of a lifelong passion for growth, business acumen, and a deep-rooted desire to help others reach their full potential. Michael's Sicilian heritage instilled in him a deep appreciation for the dedication and artistry involved in creating something truly special. After graduating from Johnson & Wales University with degrees in both culinary arts and business management, Michael's career took flight at Driscoll Foods in Wayne, NJ. His unwavering energy and dedication fueled the company's growth, earning him accolades in the prestigious 7 Million Dollar Club, for business development, and one of the company's highest awards in Sales Leadership.

Recognizing the evolving business landscape, Michael transitioned his expertise into the tech industry, joining forces with Rewards Network, a Chicago-based company specializing in fintech solutions for the hospitality industry. He played a key role in growing the firm's sales through new business acquisition, while also contributing to the development and launch of a key platform solution. However, his true passion has always been in helping others. Michael saw an opportunity to combine his diverse background and skill set to empower young startups, sales teams, and professionals to reach the next level in entrepreneurship. He founded The Fidacaro Group to provide the strategic guidance and support new businesses need to build strong brands and drive revenue growth.

The Fidacaro Group offers comprehensive sales enablement services, helping clients develop sales strategies that lead to increased conversion rates and higher revenue. They also provide impactful training programs that equip sales teams with the skills and knowledge they need to succeed, and craft compelling content that resonates with target audiences and drives customer acquisition. Furthermore, the company provides expert location management and locator services, minimizing the hassle and maximizing the potential of hospitality businesses. This includes site selection, permitting, logistics coordination, negotiation with venues, and ongoing location management to ensure smooth and successful operations.

Beyond business strategy and operational support, Michael is a firm believer in the power of personal development. The Fidacaro Group's unique approach includes workshops on emotional intelligence and resilience, equipping clients with the mindset needed to navigate the challenges of entrepreneurship. This commitment to personal growth is woven into the fabric of The Fidacaro Group's services, empowering clients to not only achieve business success but also to cultivate personal fulfillment and well-being.

The Fidacaro Group is poised to become a leading force in the business arena.


Our Services


Sales Enablement

We partner with you to build a comprehensive sales enablement program that fuels revenue growth. Our services include:

  • ​Centralized Repository
  • Content Curation
  • Content Analytics
  • Sales Training and Coaching
  • CRM Integration
  • Performance Tracking
  • Improving Customer Engagement
  • Increasing Win Rates

Locator Services & Location Management

We ensure that your product is placed in the right venues, reaches your target audience, and makes a strong impression.

  • ​Clientele Demographics
  • Venue Characteristics 
  • Negotiating Agreements
  • Handling On-Site Coordination
  • Strategic Placement
  • Logistics Management

Digital Advertisement

3K+ Screens in 46 States

  • High-Traffic Venues 
  • Digital Out-of-Home (DOOH) Advertising.
  • High Engagement & Low Cost.
  • Target Any Audience Locally or Nationally.
  • Performance Driven Metrics & Accountability

Testimonials

Voices of Our Valued Clients

Exceptional service in sales enablement & location management.
Clinton V.

They captured our target audience perfectly!

Lisa B.

Excellent services! The Fidacaro Group supercharged our sales!

Isabella R.

Contact Us

Reach out to us today! Let's boost your sales together.